Acceptance of Brand: The Tipping Point of Widespread Adoption
Depending on the Brand, product, service or ‘coercion’ the Tipping Point Factor: i.e. that which tips the scale to Trusted from Unknown, is the key to opening the door to widespread adoption. Find Your Key – Grow Your Brand!
In the Case of Predictive Ideology:
Require acceptance of Brand. Recognition of Value Add. Respect of Thought Leadership by Key people.
Once Key people recognise your brand, talk about it and share it, it goes from: Unknown through to Interesting to Must Know More About
Example used: The Internet.
I Deliver the Pi Brand as a test bed for the Tipping Point theory seen in practice in real time.
Sampling Predictive Ideology into the testing of the theory that widespread adoption is far more useful than the hype and crash scenario. The Big explosion onto the market & quick high profit may not be visible but the long term widespread adoption will guarantee Longevity in focused trust and attention on the Predictive Ideology’s we aim to bring to the Digital and Tech stage.
Finding quick fame and losing it equally so is counterproductive to the purpose of the process of developing an unshakable trust bed that continues to be built on rather than having to be rebuilt through potential ‘crash and burn’ scenarios created by the Hype Theory.