Find out Why Employee Power in Connectivity is the most vital part of your marketing mix for 2017 Brand Growth.
The onset of digital has created a new world none of us truly conceptualise the power of. We can call it disruptive, we can fear it and call it transformation, hide from it and hope it’ll sort itself out and we’ll fall in line soon enough… one thing is for certain… Digital is here. It’s growing and it’s time to not only embrace it but use it wisely to maximise brand reputation to stay ahead of the competition.
Employee Power in Connectivity
Until now companies have been reticent to allow staff the freedom to be an integral part of marketing as there is little control over what they say and who sees it before it can be edited to keep the company profile respectable. The vital aspect of the entire digital world that’s not been harnessed is the power that your employees hold in their connectivity online. The larger the staff compliment the more connected your company is.
This is an absolute gem of information, reach and influence that your company holds that you’re not using to gain leverage. It is, however, being used by your staff… whether you realise it or not. What they say privately to their 352 friends on Facebook about work, how they feel after work, what they do during work all reflects on your company… and you’re unable to control it!!
Control being the operative word when it comes to company culture, reputation and managing the perception of your brand.
The sheer power of the Employee in their connectivity is yet to be fully understood or quantified by the corporate world. It seems rather foolish to ignore such a vital part of the organic reputation making or breaking machine that could be instrumental in your growth or demise.
So how does one control the asset that is the employee?
Grow, Nurture, Brand: pay focused attention to each individuals success!
The last thing any corporate, company, brand needs is a bad reputation created by staff. Let’s face it you will never make everyone happy so be satisfied with that fact before entering into a never ending journey of trying to appease your employees every need/want/desire. However, to make a lasting impression, to retain the best staff and to build a reputation as being a valuable employer it makes sense to take care of your employees careers… and, cleverly, whilst you’re doing that, you’re also building your brand’s reputation, presence and ensuring that your employees have more nice things to say about your brand than your competitor!
As the Millennial set grow into the corporate world by influencing decision making through their insistence on being treated differently, so the attitude to employees must change to embrace their desire for more purpose, more care and attention to the quality of life they wish to lead. Working relentlessly to create huge profits for unseen shareholders whilst they struggle to eek out a living just won’t cut it for the Millennials.
They’re all about fairness. They’re about paying focused attention to each individuals needs. They’re about growing, staying on trend and being able to compete in the marketplace regardless of the job they’re currently working in.
Release the inner power of your Employees by giving them a Digital CV
A digital CV for each employee gives them a sense of power and control over their careers. It empowers them to showcase their skills, knowledge, experience and their effect within your company.
It also gives the brand a qualitative standpoint in Digital presence, showcasing your employees, growing reputation and footprint.
Providing Digital Branding training / workshops for employees provides you with the control to design their output on all professional arena’s. Training in voice and interaction on the international stage that is the Digital platforms we have available to us. Control the way in which your staff communicate about themselves so that you can control the way in which they communicate about your company without being a micro-manager.
Bonnie Crofford – Founder Predictive Ideology
Tel: 06115 9 6818
Book individual or group Digital Communications & Career Development Workshops